the problem is the word, not the house
on the old site the main word was «modular». for 9 out of 10 brits it's associated with something temporary or unreliable, so people didn't even scroll down. discounts didn't build trust.
a first screen about the result
we wrote what people actually want: «your home, built in months, not years». a turnkey house at a fixed price with a structural warranty. the technology became the way to get the result, not the main topic.
a comparison instead of explanations
one table instead of half an hour of talking: price per m², build time and energy efficiency of a modular house next to a traditional one. people see the difference for themselves.
answering myths before the call
the salesman answered the same questions every time: does it keep the heat in, is it as strong as brick, can you get a mortgage. now the site answers them, and the people who call already want to buy.
real houses and real people
no fake reviews: more than 100 houses built across the uk and genuine owner reviews with photos. for a distrustful buyer it's the strongest argument.
how to sell a modular house to people who don't trust it
what to take from this
- find the word that scares people off and replace it with the result.
- show a comparison with the alternative the buyer is considering.
- write down the questions your sales team answers and answer them on the site.
- show real properties and real people.
selling a product the market doesn't trust yet? write to me, we'll figure out how to talk about it.
get a price estimatefaq
why do modular houses sell poorly?
often because the word «modular» is associated with something temporary. the site should talk about the result: speed, a fixed price, a warranty, and answer myths about heat, strength and mortgages.
do discounts help sell modular houses?
usually not: when there's distrust, a discount only strengthens the feeling that something is wrong with the product. comparisons with traditional construction and real built houses work better.
what language should a site for a foreign market be in?
the buyer's language and in their words. we wrote the site for the uk market in english, taking into account how modular construction is perceived there.