ihor builds modular houses in the uk. he used to sell with discounts, but it didn't work. on the new site people understand why his technology beats conventional construction, and they buy more, at higher prices and faster.
on the old site the main word was «modular». for 9 out of 10 brits it means something temporary or unreliable, so people didn't even scroll down. discounts didn't build trust, they only strengthened the feeling that «something is off here».
instead of «modular house» we wrote what people actually want: «your home, built in months, not years». a turnkey house at a fixed price with a structural warranty.
one table instead of half an hour of explaining: price per m², build time and energy efficiency of a modular house next to a traditional one.
the salesman vadym answered the same questions every time: does it keep the heat in, is it as strong as brick, can you get a mortgage. now the site answers them, and the people who call already want to buy.
no fake reviews: more than 100 houses built across the uk and genuine owner reviews with photos.
