the buyer's main fear
a buyer outside the city wants two opposite things at once: to be away from the noise and close to everything they need. the site has to sell exactly this balance. not «an ecologically clean place», but «quiet 15 minutes from the city with all the infrastructure at hand».
according to dim, today's buyer first researches a project online and has at least 13 touchpoints with it before buying. for suburban housing you can't see from a bus window, the site is often the first «viewing».
what the site needs
- first screen: what it is, the distance to the city and the starting price.
- infrastructure map: shops, schools, healthcare, bus stops with the distance to each.
- houses as separate cards: area, price, floor plan.
- advantages of living here: a gated area, your own plot, a garage, utilities in place.
- real photos and a 3d tour: real houses convince better than renders.
- documents: permits on one page.
- booking a viewing right next to the advantages.
real photos instead of renders
when the houses already stand, the strongest argument is real photos: streets, yards, interiors. they prove the community exists and remove part of the fears before the call.
what if the houses don't exist yet
then the site should help the person imagine their home. in the forma case we built a configurator: people add a garage, office or pool to the plan and see their own version. that's when it starts to feel like their home already. and self-sufficiency, a generator, solar panels, its own water supply, got a separate block, because after the blackouts it's one of the main arguments.
how to sell a cottage that doesn't exist yet
selling cottages or townhouses? tell me about the project and i'll prepare a proposal with the price and timeline.
get a price estimatefaq
what matters most on a cottage community website?
showing the balance of quiet and closeness to the city: the distance to the city on the first screen, an infrastructure map with distances, houses with prices and real photos.
how do you sell a cottage that hasn't been built yet?
help the person imagine their home: clear floor plans, a configurator with options, facade styles, plus trust in the company through the team and finished projects.
does a small community need its own website?
if there are only a few houses, social media and an agency are often enough. a site pays off when there's steady ad traffic and enough properties.