the task
a cottage is bought before it exists. a person can't step inside, so the site has to show what the house will be like, how much it costs and why this company can be trusted.
forma builds self-sufficient cottages across ukraine. a buyer can't walk through the house because it doesn't exist yet. so the site shows what exactly their home will be like and explains why it keeps working even during blackouts.
a cottage is bought before it exists. a person can't step inside, so the site has to show what the house will be like, how much it costs and why this company can be trusted.
after the blackouts people want a home that runs on its own: a generator, solar panels, its own water supply. we turned this into a separate block «your home is a self-sufficient fortress».
instead of dozens of options, six clear floor plans that are easy to switch between. each shows the area, number of rooms and price right away.
people add a garage, gym, home cinema, office or pool to the plan and see their own version. that's when it starts to feel like their home already.
classic, half-timbered, modern. the architects show that the house can be what the owner wants, not just something from a catalog.
the founder's story, the team and finished projects. the buyer sees real people responsible for their house.