$ cottages

how to sell a cottage that doesn't exist yet

forma builds self-sufficient cottages across ukraine. a buyer can't walk through the house because it doesn't exist yet. so the site shows what exactly their home will be like and explains why it keeps working even during blackouts.

forma website
typeself-sufficient cottages
marketukraine
rolestructure, ux/ui design
statussite design

how we solved it

01

the task

a cottage is bought before it exists. a person can't step inside, so the site has to show what the house will be like, how much it costs and why this company can be trusted.

first screen
02

self-sufficiency as the main argument

after the blackouts people want a home that runs on its own: a generator, solar panels, its own water supply. we turned this into a separate block «your home is a self-sufficient fortress».

self-sufficiency block
03

6 base floor plans

instead of dozens of options, six clear floor plans that are easy to switch between. each shows the area, number of rooms and price right away.

floor plans
04

build-your-own-house configurator

people add a garage, gym, home cinema, office or pool to the plan and see their own version. that's when it starts to feel like their home already.

configurator
05

a style to taste

classic, half-timbered, modern. the architects show that the house can be what the owner wants, not just something from a catalog.

house styles
06

trust in the company

the founder's story, the team and finished projects. the buyer sees real people responsible for their house.

founder's story

what was done

how it looks

forma website
finished projects
personal estimate
we build across ukraine
team
result

we'll add lead numbers once the data is in.

next case goro mountain resort
$$$ get a price estimate
ua