$ townhouses

a website for townhouses: what to show a buyer choosing between an apartment and a house

townhouses are chosen by people who are cramped in an apartment but find a detached house too expensive or too far. so the buyer keeps comparing. a site that helps compare honestly sells better than one that just praises.

oleksandr puchko21 october 20263 min read

the buyer compares

the site should answer both comparisons: show the price, the minutes to the city, the plot, the garage and what's nearby.

example: mono

at mono, a townhouse community near ivano-frankivsk, the first screen says «your modern townhouse», the distance to the city and a price from $900/m² right away. then an infrastructure map with distances, each townhouse as its own card with area, price and floor plan, the advantages (a gated area, your own plot, a built-in garage) and booking a viewing right next to them.

case · monohow to sell a townhouse 15 minutes from the city

what else helps

selling townhouses? write to me, we'll see what your site tells a buyer who is hesitating.

get a price estimate

faq

what should a townhouse website show?

the price, the distance to the city, the plot and separate entrance, a garage, infrastructure nearby with distances, floor plans with prices, real photos, documents and booking a viewing.

how do you sell a townhouse to a buyer torn between it and an apartment?

show the comparison honestly: how many minutes to the city, what's nearby, how much space and land of their own they get for their money.

author

oleksandr puchko (pu4ko) designs and builds logical websites for real estate developers, residential complexes, cottage communities and investment projects. he starts not with design but with the product, the ads and the funnel: finds the strengths, patches the weak spots and builds the site so it brings in leads. cases · telegram

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