residential complex website launch checklist: 30 points before the ads go live

content and copy

1. the first screen answers: what it is, where, how much it costs.
2. no phrases that fit any complex.
3. there are 2–4 specific advantages over competitors.
4. floor plans with area, number of rooms and price (at least «from»).
5. an infrastructure map with distances.
6. construction progress with the date of the last update.
7. documents and information about the developer.
8. answers to frequent questions: instalments, timelines, documents.
9. prices and the offer on the site match the ads.
10. no outdated dates, promotions or prices.

mobile version and speed

1. the site was checked on a real phone, not just in a browser.
2. the first screen is fully visible without scrolling.
3. buttons are big enough to tap with a finger.
4. images are compressed, videos don't weigh tens of megabytes.
5. the page opens fast on mobile internet (53% of mobile visitors leave after 3 seconds, google).

requests

1. the form asks for a minimum of data.
2. a test request arrived where it should: crm, telegram or email.
3. after sending, the person sees what happens next.
4. there's spam protection that doesn't get in people's way.
5. the «message us» buttons for messengers work.

analytics

1. the pixel and analytics are installed.
2. the «request» event fires and shows up in the ads account.
3. every request is saved with its source and utm tags.
4. the ads specialist knows which events to optimise for.
5. you have access to the analytics, not just the contractor.

search and ai

1. unique title and description on every page.
2. schema markup (organisation, faq, breadcrumbs).
3. sitemap.xml and robots.txt, the site is added to google search console.
4. social sharing images (og) when a link is shared.
5. the page text contains the name, city and property type, so search and ai understand what the site is about.