a business-class residential complex in the centre of chernivtsi. one building with two sections, no kindergarten of its own, no school, no big sports ground. instead of competing with large complexes, we made what already stands around it the main advantage.
continental.sale ↗at first glance there was nothing to show: no kindergarten of its own, no school, no big sports ground, everything large projects brag about. but in fact the developer simply didn't build what already stands around it.
there were two ways: say nothing and blend in with every other complex, or make it the main advantage. we chose the second. that's how the headline «live on the central continent» appeared, weaving together the name and the location of the complex.
we honestly spelled out an advantage buyers often forget: in large projects people watch concrete trucks outside the window for 10 years and send their kids to a school 3 kilometres away.
the map shows exactly how many minutes and metres it takes to walk to a school, kindergarten, shop or park. it lets people judge the area objectively. the map uses real places from google, not drawn icons.
a catalog of 1–5 room apartments with filters. the manager changes prices and statuses on their own, and every lead is saved with the ad campaign it came from.
